Pepe's was founded in Southern California in 1962 by two brothers, Joe and Tony Russi. The first restaurant sat on Sunset and Alvarado in Los Angeles, and it was called El Adobe.
They renamed it Pepe's in honor of their nephew, Jose Luis Palacios, who was sent off to fight in Vietnam. In 1964 the restaurant relocated to Valley Boulevard in Alhambra, where it still thrives today.
Tony Russi passed away in 1976, leaving Joe and his wife Maria to run the business. The youngest of the three brothers, Fred, joined soon after and opened the Downey and Orange County locations.






